hire a writer

Reasons to hire a writer

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If you’re not going to proofread your own work don’t you think it’s a good idea to have someone else do it for you? What possible return can a business hope for from such a slipshod investment of time & resources?

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Reasons to Hire a Writer #2: A Writer Remembers

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"The dignity of movement of an ice-berg is due to only one-eighth of it being above water." -Ernest Hemingway Photo by flickr user Denny Nkemontoh, under CC license.
“The dignity of movement of an ice-berg is due to only one-eighth of it being above water.”
-Ernest Hemingway

Emerson said ” ‘Tis the good reader that makes the good book.” Two readers pick up the same volume. One reads words, receives a story, and is entertained. The other –a writer– also reads the words, but in the context of the thousands of other books s/he has read. In his mind each setting, each character, each way of writing is filed in a mental list, becoming in essence a living database of style and context.

The writer also receives a story, but the writer knows stories. The story, is it wordy? Does it say enough? Is it full of gaps: barriers to comprehension? Does it inform and impress enough to be authoritative; to have what some call ‘the ring of truth?’

The writer is also entertained, but as this is his trade and he is a list-making analyzer, his standards will be high. In business and technical writing we replace ‘entertain’ with ‘inform,’ but just as the words used in fiction and business are identical the analytical tools of the writer transform seamlessly to commercial communications.

The writer you hire has a mind just like yours. Whereas yours might be swarming with lines of unwritten code or crowded with market & performance data in aid of your strategic and operational decision-making, the writer’s mind is stacked deep with context, driven by a mania for clarity, and made to adapt.

This last provides perhaps the most value in the business world. A writer is a reader, and by nature an editor. S/he is by training and instinct accustomed to holding hundreds of conceptual lines in mind at once. As Hemingway observed early in his career writing for Cooperative Commonwealth (a former weekly business magazine in Chicago), when presented with business tasks the writer simply makes room in his mind for work and art together. In this s/he is supremely adaptive both to circumstances and information, an inherent skill that translates perfectly into a MARCOM gatekeeper and editor, a social media manager, or communications project manager.

The writer brings a wealth of cultural perspective to discussions about strategy and deep knowledge to conversations about messaging in the act of putting his considerable talents at the disposal of his employer. No matter the message, no matter the audience, a writer has the tools organizations need to bridge critical gaps in messaging, strategy, and talent.

Reasons to Hire a Writer #1: Everything you say says something about you

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This image gained a measure of local social media attention on Reddit et al..  A misspelled entrance sign is a small matter yes, but it is an equally small matter to know the correct spelling of a word you intend to use. Every similar error instills an undesirable compound impression in the minds of viewers: your brand + careless errors. Would those viewers –potential consumers all– be wrong to wonder what other careless errors your business might commit, inadvertently or otherwise?

Any position that produces copy can and should be staffed by someone with demonstrable if rudimentary knowledge of the languages used. The more nuanced the copy, the more skilled a writer is called for. The promotional sign shop at Budweiser might consider running prepress copy through MARCOM a needless waste of time, but MARCOM –whose job it is to represent the brand with clarity and practiced enthusiasm– might consider errors like this a frustrating step backward.

The writer you hire for your sign shop might not represent himself as a writer at all. Favor the well-spoken applicant: the applicant who chooses his words carefully. HR plays a key role in finding such workers, but so too must managers instruct HR to scan applicants for verbal acuity. If the sole qualification is willingness to work for $11.50 an hour, the following is the inevitable result.

Credit: Redditor /u/FreakyNomics

A small matter yes, but equally small to do correctly. Now consider the impact of an equally simple spelling error in a quarterly letter to investors from your CFO, or in a technical document describing your company’s core technology. The effect is to rob the reader of confidence in your company at the precise moment you seek to instill confidence. Like this beer garden sign that email is one of hundreds the company produces –one small instance– but because humans have long memories the association with a certain amenability to error will persist. Hiring a writer, or at least a worker who’s good with words, nips all these potentially negative outcomes in the bud.