A video which explains some of the surprising science of workplace motivation. Workers who don’t respond to the elementary carrot-stick paradigm? Workers who gratefully take on unpaid work to make the world better? Well, it turns out that the kind of work you do has more to do with what sort of rewards motivate you. The carrot-stick, cash-based rewards paradigm only works with fairly rudimentary (e.g., mechanical) tasks. Once the type of work you do graduates to more cognitively-challenging, creative work, the motivations change entirely. In fact, applying the carrot-stick motivation paradigm to these high-cognition tasks actually produces the opposite effect!
It turns out that thinking workers (can’t break this down by blue/white collar) want to know their work means something other than enhanced return for shareholders. All this time we’ve been led to believe that money is the primary motivator, when it isn’t. Not only is it not the best motivator, it can actually be detrimental to an employee’s motivation.
Watch this video. It’s engaging, completely teachable, and illuminating.